Will Hannan
Commercial & Executive Advisory for Start-Ups
About
As a commercial leader, I've driven growth for some of the most exciting technology companies around. I specialize in guiding founders towards best-in-class selling by building teams, launching go-to-market strategies and implementing scalable processes.My approach is grounded in transparency and experience, ensuring that our collaboration stays focused on results. I work closely across organizations, from the C-Suite to individual contributors, navigating challenges and unlocking unnoticed opportunities.I've supported a wide range of businesses from AI, to finance, to climate tech, focusing on missions where I can apply my skillset to an impactful cause.⸻"Will supported us at Elucidate as we built out our go-to-market approach. He helped define our ICPs, refine messaging, and structure our sales motion. Importantly to a start up, he was not hesitant to get hands on, reviewing materials and joining sales calls when needed. His balance of strategic insight and practical execution helped move our commercial efforts forward at a critical stage." - Founder and CEO, Elucidate
Advisory
Whether you need an operator, a leader or a trusted advisor, I support growing businesses in a few different ways:⸻Fractional Leadership:Step-in leadership at the CCO, VP or Director level to drive execution, alignment, and momentum without the commitment of a full-time hire.Go-to-Market & Growth Strategy:Build a GTM motion that actually works — rooted in experience, aligned with purpose, and ready to scale.Ad-Hoc Support:An experienced operator in your corner — clear thinking, honest input, and objective advice when it counts.⸻Projects:
Bridging the gap between founders and their commercial teams to drive revenue growth
Preparing businesses to make their first successful hires in order to scale commercial teams
Supporting fundraises by sharpening revenue narratives and metrics that investors want to see
Defining value propositions, ideal customer profiles, target markets, and market positioning
Launching sales processes — from lead generation to customer success — across customer lifecycles
Setting smart revenue targets, commission structures, and incentives that drive performance
Setting accurate forecasts, CRM practices, and management insights to inform decisions
Creating feedback loops between commercial and technical teams to drive product–market fit
Defining pricing structures, proposals, and commercial terms that close bigger, faster deals
Leading critical sales engagements and negotiations to land strategic wins
Building partner programs that enable channel selling and market expansion
Currently, I work as Mondra's fractional CCO building the commercial engine behind a Net Zero food system. Other companies I've helped are listed below:
Thanks!
I look forward to working together.